Not many people know this but, I am trying to start my own business in the next few years and need your help. My goal is to be the youngest adult to run a fast food chain and to be the first person to create a Vietnamese food chain as big as the one’s you know of today (Chick fila, burger kings, KFC, etc.) But I know this is a far goal that I may not reach until I am at least 30. Realistically speaking, I want to start with just one. It will most likely be on a college campus or walking distance from one.
This Vietnamese “fast food” chain won’t be the kind of fast food that we think of today with fake greasy meats, and potentially harmful foods. I want to create menu with healthy and filling options that are authentic. It will be a Pho restaurant. For those who don’t know what Pho is, it’s a traditional Vietnamese broth bowl with meat or tofu, vegetables, and noodles.
My Parents have owned a Vietnamese restaurant for over 25 years. It is a traditional and authentic restaurant with a very large menu. One of their most popular dish is Pho and I want to my mother’s recipe to reach the mouths of as many students around the country as possible. The menu will come with vegetarian, chicken, and beef options. I have no doubt in my mind that my mom’s Pho will help me reach my goal. This will not be a dangerous investment as I will have my parent’s 25+ years of experience in the food industry.
The reason behind this is that, as great as my parent’s restaurant is doing, it has unfortunately become like jail cell for my parents. They work from 10am to 10 pm and only until recently, they work 7 days a week with 3 or 4 off days a year (Thanksgiving, Labor Day, Christmas, and 4th of July). I have never had a real family vacation as one of my parents always had to stay back and watch over the family business. They are stressed out and tired everyday just to raise my two younger sisters and I. My mother stood behind the authenticity values which made it hard to find employees as they are required to speak and write in both English and Vietnamese fluently to communicate with the cooks in the back (mainly Vietnamese immigrants who never got a chance to learn English) and to communicate with customers. Because there are only so many people who approach us with the skills, employees are needed for longer hours, scaring many part time employess away. We are always understaffed so my parents aren’t just the owners, they help in every aspect of the restaurant (dishes, cooking, togo, serving, cashier, etc.) My mom barely has the time to step out and shop for some new clothes or even more supplies for the restaurant without being called back in because of a situation the employees didn’t know how to handle or to help a large crowd.
It’s been hard but they stay because, realistically, that is our family’s only source of income and they need to raise 3 children. As soon as my parent’s find a suitable buyer, they want to sell this restaurant. I want to show them that they can do what they use to love and what they know how to do without the same amount of stress.
I spent days listening to everything downside of a restaurant and came up with a business model based off of Chipotle that would eliminate most of it. With the use of technology, I will create an efficient ordering system and surveillance system to make the management from a distance easier. I will use recyclable disposable plastic or paper ware for all customers to eliminate the crazy number of dishes that would pile up during lunch rush or dinner rush. I have a whole document on many other ways I would do this. I will use my marketing skills to creatively brand my restaurant in a way that would attract most people (mainly young adults). The restaurant will be very modern but the food will be traditional and authentic.
They only way I can reach my goal is with your help. Please let me know if you have any questions at all. Thank you.
This is the my go fund me site—> https://www.gofundme.com/tams-dream-business-startup